"It seems that more and more soapers are hearing the words "your soap is too beautiful to use" these days. This reminds me of one of my favorite art installations, and I thought it would be good for me to share my thoughts about it with you all. This is going to be a long post!
There's a piece in the permanent collection at the Art Institute of Chicago by the late Felix Gonzalez Torrez called "Placebo". I won't get into the fine details of the piece, but essentially it's a pile of candy (thousands of pieces) that sits in the corner of one of the rooms. The candies are wrapped in metallic plastic, and it's very beautiful under the gallery lights. The purpose is that gallery visitors are supposed to take pieces of candy so that the sculpture gets smaller and smaller. The candy is replenished every so often. We become apart of the artwork itself, and contribute to it's memory. Many people don't want to take candy because, well, it's art. Why should we take it? Art is meant to be viewed and not used, right? But this is not what the artist has intended.
Your soaps, beautiful in their simplicity, beautiful in their intricate design, and beautiful in the olfactory experience that they give us, are art in themselves. The user, our customers, become apart of the art that we make for them. Whenever you are feeling down about the beauty that you create, just remember that you too have your gallery spectators that feel bad about taking a piece of candy. However, for every one of them, you have bunches of customers who become apart of the experience that is your artwork, and they come back for more when it's time to replenish the piece. Keep up the amazing work everyone, and I can't wait to see what you all create in the new year!"
Now go, masses! Go support your favorite soaper! We certainly don't make soap just to be looked at. The beauty is meant to draw you in, and quality in product and service will keep you coming back for more. Have a great year friends!